Call it self-help, call it a business book. Call it a guide to advertising you, call it a get your ass in gear motivator. Call it whatever you want, just as long as it’s sitting on your bookshelf. Because no matter what,
It’s Not How Good You Are, It’s How Good You Want To Be.
by Paul Arden – this month’s Book of the Month – is a great addition to any library, no matter the reader’s field of scope. Filled with invaluable tid-bits of advice from one of the top guns in the world of advertising, Arden offers the most basic, original and logical answers to some of life’s everyday questions. Whether you are starting out in the real world or you’ve been around the block a few times, every now and then we all need a little extra push of motivation to get to where you want to be.
As with any book that falls into this genre, the answers and passages may seem a bit obvious, but aren’t all questions easy when you know the answers? Sometimes you need to ask yourself the simplest of questions and realize the answers aren’t as difficult as you may at first perceive them to be.
Start being wrong and anything is possible. – Paul Arden
With humor and relativity, Arden walks you up the staircase to success – or actually how to get yourself off your bum and get going. A quick read intertwined with various quips throughout, it won’t take long to cruise through the pages. You may even find yourself jotting down notes here and there of how to take Arden’s words and put them in place in your own matters.
Of all the various books I’ve read in sales, marketing, motivation, etc. this one is by far in my Top 3. Below is one of my favorite exerts from the book – the fact that it deals with one of my favorite icons might be an added bonus – but I think you’ll find it quite agreeable.
Another favorite line from the book:
If you get stuck, draw with a different pen. – Paul Arden
Simple enough, right? But do you realize the effects of one tiny change like that can resonate for years? Because they can. And the book? The book’s filled with one-liners like that. Just a little something to get you thinking – few tools to help you really give ‘em something worth talking about around the water cooler.
In the case you may be thinking a book like this is silly or a waste of your time….there’s a chapter titled ” Don’t Be Afraid Of Silly Ideas. ” in there to cover that too. ;)
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Pick up a copy of It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden in The SSM eStore today and get reading. You’ve got places to go, ladies [ & gents ] so let’s get it crackin!
*My apologies for missing last month’s Book of the Month. It happens. I’ll try my hardest not to skip another month! Thanks for always understanding.
